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World Breastfeeding Week

World Breastfeeding Week is celebrated every 1-7 August in commemoration of the 1990 Innocenti Declaration. WBW started in 1992, with annual themes including healthcare systems, women and work, the International Code of Marketing of Breastmilk Substitutes, community support, ecology, economy, science, education and human rights. Since 2016, WBW is aligned with the Sustainable Development Goals (SDGs). In 2018, a World Health Assembly resolution endorsed WBW as an important breastfeeding promotion strategy.


Mother’s Milk Substitutes (Control of Sale and Distribution) Act, 2049 (1992)

World Breastfeeding Week 2020

World Breastfeeding Week 2020 (#WBW2020) highlights the links between breastfeeding and planetary health. #WBW2020 will focus on the impact of infant feeding on the environment/climate change and the imperative to protect, promote and support breastfeeding for the health of the planet and its people. The theme will highlights the links between breastfeeding and the environment/climate change.

Objectives of World Breastfeeding week

  • INFORM people about the links between breastfeeding and the environment/climate change
  • ANCHOR breastfeeding as a climate-smart decision
  • ENGAGE with individuals and organisations for greater impact
  • GALVANISE action on improving the health of the planet and people through breastfeeding.


Call to action

As part of the Global Breastfeeding Collective, UNICEF joins the call for increased financing and better implementation of policies, programmes and interventions to provide mothers the support they need to breastfeed.

Governments can take seven actions to drive progress on breastfeeding and raise the global rate of exclusive breastfeeding to at least 50 per cent by 2025:

  • Increase funding to raise the rate of breastfeeding from birth to 2 years.
  • Adopt and monitor the International Code of Marketing of Breastmilk Substitutes.
  • Enact paid family leave and workplace breastfeeding policies.
  • Implement the ‘Ten Steps to Successful Breastfeeding’ in maternity facilities.
  • Improve access to skilled breastfeeding counselling in health facilities.
  • Strengthen links between health facilities and communities to support breastfeeding.
  • Monitor the progress of policies, programmes and funding for breastfeeding.

Source of information: WHO & UNICEF

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