The National Anti-Tobacco Communication Campaign Strategy for Nepal

Name: World Leprosy Day (WLD)
Start: 2025-01-30
End: 2025-01-30
Location: Nepal

The national anti-tobacco programme goal

The MoHP/Government of Nepal’s national anti-tobacco programme goal, as implied in the SLTHP, is to reduce the consumption of tobacco products so that morbidity and mortality resulting from tobacco consumption are decreased.

The national anti-tobacco programme objectives

In order to attain the above programme goal the MoHP’s anti-tobacco programme objectives are to:

Formulate and implement anti-tobacco policies;
Design and implement anti-tobacco community education – schools, work places, media, to reduce the prevalence of smoking;
Conceptualize, produce and disseminate anti-tobacco mass media (audio, audio- visual, print and inter-personal) skits, PSAs and programmes;

Measures to curb tobacco use

Excise tax on tobacco products
Information: Health warning
Health tax on tobacco products
Mass information
Ban on smoking in public places
Ban on advertising and promotion of tobacco products
The Smoking (Prohibition & Control) Act

The national anti-tobacco communication campaign strategy is based on the government’s overall health service delivery programme and its objectives. It must be evolved and implemented according to the health programme strategy and be an integral part of it. The two strategies must necessarily be mutually supportive and reinforcing.

The national anti-tobacco communication campaign strategy refers to and is based on GoN’s health programme objectives and the environment in which this programme is situated.

The goal of anti-tobacco communication campaign is to impart knowledge to the population at large about the health hazards of tobacco consumption and other risks resulting from it. This in turn will contribute to the reduction of mortality and morbidity caused by the use of tobacco products.

The national anti-tobacco communication campaign objectives

The national anti-tobacco communication campaign seeks to decrease the proportion of people using tobacco products and thereby free people from morbidity and mortality resulting from tobacco consumption. To this end the specific objectives of the national anti-tobacco campaign will be:

To ensure commitment from policy makers for effective control of tobacco products.
To focus IEC interventions on the reduction of demand for tobacco products.
To ensure the development of positive attitude towards tobacco free life style among friends, relatives and family members and to emphasize the importance and benefits of understanding tobacco free life style among all people particularly among adolescents, youths and the poor.
To promote appropriate communication between the head of household and other family members to enable every family member to make decisions on refraining from tobacco use.
To facilitate appropriate behaviour in support of tobacco free lifestyle which is healthy, hygienic and free of vices.
To create and strengthen an institutional framework for improved co- ordination, inter-sector linkages and networking of activities among agencies involved so as to develop a synergistic relationship towards these objectives and to ensure coherence/ convergence between relevant efforts (e.g., with health, women and child development, hygiene and sanitation, and formal and non-formal adult education programmes).

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