Tobacco Product Pictorial Health Warning Directive 2071
Type of Warnings or Messages Required: Pictures (Photos), Text Warnings/Messages
Graphic health warnings were first implemented in April 2014, following an unsuccessful challenge by the tobacco industry initiated in 2011. The size of the warnings was increased from 75% to 90% of the principal display areas in 2015.
The law requires warning messages and pictures occupying 90% of the total outside surface of the packaging of chewing tobacco and gutkha. There are two pictures, each with two corresponding text warnings. The picture is to occupy the middle 50-60% of the space, with one text warning occupying the top 15-20% and the other text warning occupying the lower 15-20%. The two images and their corresponding warnings are to be distributed equally in every batch of products. For circular/cylindrical packages, the picture and warning messages must also appear on the lid of the package
The Tobacco Product Regulations specify that the Ministry may change the required warnings within in a year.
The law aligns with FCTC Art. 11 and the FCTC Art. 11 Guidelines with regard to the size of health warnings, the use of color pictorial warnings, and rotation.
https://www.tobaccocontrollaws.org
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