World Breastfeeding Week
World Breastfeeding Week (WBW) is an annual celebration and awareness campaign highlighting and recognizing the benefits of breastfeeding in communities across the globe. As the greatest outreach vehicle for the breastfeeding movement, WBW aims to bring breastfeeding to the forefront of community agendas so everyone can be part of the dialogue.
WBW is officially celebrated on 1-7 August every year to mark the anniversary of the Innocenti Declaration, however, some countries hold their celebrations at different times of the year.
From 2016 onwards we are transforming WBW from a celebration for one week in a year into a showcase of the efforts made to protect, promote and support breastfeeding for all 51 weeks in a year.
The World Breastfeeding Week (WBW) is a global campaign to raise awareness and galvanise action on themes related to breastfeeding. WBW is celebrated every 1-7 August in commemoration of the 1990 Innocenti Declaration. WBW started in 1992, with annual themes including healthcare systems, women and work, the International Code of Marketing of Breastmilk Substitutes, community support, ecology, economy, science, education and human rights. Since 2016, WBW is aligned with the Sustainable Development Goals (SDGs). In 2018, a World Health Assembly resolution endorsed WBW as an important breastfeeding promotion strategy.
Objectives
- Inform people about the importance of protecting breastfeeding
- Anchor breastfeeding support as a vital public health responsibility
- Engage with individuals and organisations for greater impact
- Galvanise action on protecting breastfeeding to improve public health
World Breastfeeding Week
- World Breastfeeding Week (WBW) 2022! Step up for Breastfeeding: Educate and Support
- World Breastfeeding Week 2021: Protect Breastfeeding: A Shared Responsibility
- World Breastfeeding Week 2020 Message
- World Breastfeeding Week 2020
- World Breastfeeding Week: ”Empower Parents, Enable Breastfeeding”
- Breastfeeding: Foundation of life! World Breastfeeding Week 2018
- ”Sustaining Breastfeeding Together”-25th World Breastfeeding Week
- Sustaining Breastfeeding Together: WABA | World Breastfeeding Week 2017
- World Breastfeeding Week (1–7 August 2012)
- Breastfeeding Fact Sheet: Nepal
- Activities to protect, promote and support of breastfeeding
- WHO and UNICEF issue new guidance to promote breastfeeding in health facilities globally
- 10 facts on breastfeeding
- Ten steps to successful breastfeeding (revised 2018)
- Breastfeeding provides the strongest foundation for lifelong health and optimal nutrition
- Ten Steps to Successful Breastfeeding
- Breastfeeding: A smart investment
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